David Priemer

Founder & Chief Sales Scientist at Cerebral Selling

Like most of us, David Priemer never thought he'd end up in sales! He started his career tinkering with test tubes and differential equations as an award-winning research scientist before spending the next 20 years leading top-performing sales teams at high-growth technology companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program. Today, as the Founder and Chief Sales Scientist of Cerebral Selling, David's unique science and empathy-based approaches to driving revenue and talent growth have been published in the Harvard Business Review as well as Forbes, Entrepreneur, and Inc. magazines. Often referred to as the "Sales Professor", David is also the author of two books, the Bestselling Sell The Way You Buy and The Sales Leader They Need, as well as an Adjunct Lecturer at the Smith School of Business at Queen's University and the London Business School. David holds a B.Sc. in Chemistry and Atmospheric Science from York University and a Master’s degree in Chemical Engineering from the University of Toronto. When he's not thinking about Sales, David loves to cook, write, and spend quality family time with his wife and three daughters.

Nichole Porter

Director of Sales at Relay Financial

Nichole is the Director of Sales at Relay Financial and has been building and scaling go-to-market teams within tech and e-commerce for the past 7 years. Graduating from the University of Waterloo, Nichole embodies an entrepreneurial spirit and has a passion for working with small businesses. In 2015, she Founded a pop-up retail company, Toronto Urban Collective, where she hosted shopping events featuring over 450 local merchants and curated markets for Cadillac Fairview. More recently, she has become a partner at Hotpot Variety, a D2C fashion brand featured in Elle, Refinery29 and Fashion Canada.

Kyle Norton

CRO at Owner.com

Kyle Norton is a Toronto-based B2B SaaS revenue leader with over 13 years of sales leadership experience. He is currently the CRO at Owner.com, a Palo Alto based restaurant marketing technology company. Previously, Kyle spent 3 years at Shopify where he was the Head of Revenue for Retail/POS then Head of Revenue & Customer Success for Canada. For the 3 years previous to Shopify, he built the sales function at Toronto-based health tech unicorn, League. Outside of work, Kyle is passionate about golf, reading, fitness, running and time with friends & family.

Paul Snelson

VP of Sales at SysAid

Paul Snelson is VP of Sales at SysAid. He is a seasoned sales executive with over 25 years of experience in B2B SaaS and high-growth companies. He recently served as the Chief Revenue Officer (CRO) at Meal Ticket, leading the sales, customer success, and marketing teams to achieve impressive YoY growth of over 20%. Prior to that, Paul spent six years at TouchBistro, where he played a key role in increasing revenue by 15x and expanding the sales team from 10 to over 250 members. At SalesForce, Paul was the VP of Commercial Sales, overseeing the SMB business for the Northeastern United States and driving over $34 million in Annual Contract Value (ACV) with his team of 50+ representatives.

Cristin Gooderham

Area Vice President, Canada Enterprise - Sales at ServiceNow

Cristin joined ServiceNow in May of 2020 as the Director for Technology Workflows, Canada. In this role she has responsibility for 40% of the NNACV in Canada. In March of 2023, Cristin was promoted to Area Vice President for Canada Enterprise Sales for ServiceNow Canada. In this role, she has responsibility for three Regions including, Western Canada Enterprise, Quebec, and East Enterprise. Previous to ServiceNow, Cristin led Account Executive Teams at PagerDuty, Salesforce and Xerox Canada, winning multiple awards for leadership and performance. Cristin lives in East Gwillimbury with her Husband Mark, two daughters, Cayleigh (12) and Sydney (10) and Doc, their black lab.